A trademark is your business’ identifier, it protects ownership of your name, logo, tagline, or whatever mark you may use to identify to the consuming public your business’ product or service. There are just a few answer why you need to protect your brand:
Trademark registration of the mark gives everyone constructive notice of your ownership. In my view, this is among the of, if not the most compelling reason for registering your mark. With notice, a alternative party doing a look on an identical or similar mark as yours will make sure that you already own the mark, but is therefore put on notice that its use of the identical or similar mark to yours may lead to trademark infringement. 3rd party is positioned notice to look for a new and different mark. With such notice, registering your mark prevents any conflict in foreseeable future.
Social media is a fundamental resource for many businesses. Customers search for brand names on the various social media sites including Facebook, Twitter, and Pinterest. Each advertising venue has policies within position to combat improper activities including improper marketing. Unfortunately, the practice of a person(s) or entity improperly using another company’s name or brand on social bookmarking for financial gain, for example, isn’t uncommon. Such improper practices can make the venue suspending the wrongdoer’s promoting account. Observe venue’s policies for info. However, I have discovered that when you complain for you to some social media site of such wrongdoing and claim that another is your brand without permission, the social administrator responds with a request of proof Online assignment of unregistered Trademark ownership of the subject type. A trademark registration gives compelling evidence of brand ownership.
Registering your mark shows a persistence for your brand and shows prospects that marriage commitment. The goodwill that can be developed through such commitment is invaluable to an enterprise.
Cybersquatters register domain names that are the same or significantly like other parties’ trademarks or known brands with the only purpose of selling them (to the rightful owner) for a high value. The Anti-Cybersquatting Consumer Protection Act allows a trademark owner suit and collect damages from individuals who register a site name the actual identical or similar with your trademark.
Trademark registration can are as long as you continue when using the mark in commerce. The numbers of some companies that have registered trademarks which are over a hundred years old.
Trademark registration may ‘t be for company. However, there a lot of compelling options for protecting your brand just as you protect any other business asset. A trademark is your business’ brand, its identifier. Protect it with trademark registration.